Context
Talent Land Guadalajara with 27k of attendance is the biggest educational trade show in Latam. Adobe needed to capture young creative’s attention with a visually attractive booth and interesting activities during the event.
Approach
Booth design and production + BTL conceptualization + Sponsorship coordination
Results
Most visited booth
+11 Schools
initiated relationships with Adobe
+6K New 
Creative Cloud trial subscribers
22
educational seminars in booth premises with 4,300 attendees
