Context

Citrix needed to accelerate partner growth by promoting best-practices in marketing and sales enablement to key strategic resellers.

Approach

A Partner Program that engages and educates Citrix resellers in Digital Marketing to enable and empower them to sell strategically. 

1. Brand Development and Program Collateral

2. LinkedIn Takeover and partner marketing contact discovery

3. Free Digital Marketing course

4. Program communications plan (email marketing and webinar series campaign)