A single point of accountability for your complex ecosystem
The volume and pace of change in the channel today provides challenges and opportunities. With two-thirds of global trade flowing indirectly, the channel has never played a more crucial role in achieving organizational growth objectives. For channel marketers, pain points include data, prioritization, and innovation.
As Global channels transform with new partner types, business models and go-to-market plans, and new partner and/or incentive programs, all with heightened visibility of the channel comes increased accountability.
Channel marketers must be able to validate their contribution to organizational goals and/or ROI for partner marketing activities, MDF, BDF, and co-funding dollars. It is a very complex ecosystem.
Through consultation, strategy, and best practice recommendations for demand generation, lead generation, and thought leadership, MarketLogic provides B2B marketing expertise for your business success. Whether you need content, digital amplification, or campaign augmentation, or MDF or BDF spend allocation and management, talk to our team to see how our expertise can help