This could help you optimize your sales and marketing integration
S.M.A.S.H
The S.M.A.S.H. stands for Sales and Marketing Achievement through Sustainable Habits. We do so by defining a shared identity and KPIs, aligning your teams through training on best practices, and achieving sales objectives through the optimization of your digital positioning and sales acceleration tactics, start now in a 1, 2, 3!
1. Value Proposition
- GTM Strategy based on portfolio, market, target audiences, and budget.
- Development of Value Propositions (Direct Sales and Channel)
- Unified Tactical plan and aligned and agreed to KPIs.
Brand Strategy Development
Big Long Idea
- A creative concept that is flexible to multiple audiences and contexts, and consistent over time.
- Content development
- Funneling
Brand Strategy Development
Creativity
2. Demand Generation
- Maximize digital positioning
- Database augmentation
- Amplification through paid media, social networks, and modern selling
- Online and Offline Tactics
Digital
Database Manager
Lead Developer
3. Sales Acceleration
Optimization according to real-time metrics: awareness, engagement, MQLs, SQLs, appointments, pipeline, loyalty
Are you ready? Let’s SMASH!
Let’s have a conversation about your goals, your activities, and your ideas, and how we can turn them into actionable results.