Did you know some 54% of B2B buyers use social media to research vendors or products before making a purchase? As an enterprise marketing agency, we’ve learned word-of-mouth is the top lead generator for many clients—and today, word-of-mouth increasingly means “social...
The current context of business is forcing organizations of all sizes to step up their digital marketing game. Online is the only place your potential clients are right now—which makes social selling more important than ever. This is the first in a series of posts to...
No matter what challenges the world faces, one thing doesn’t change: the need to stay connected with your customers. Here are three steps your local teams can take immediately—either with or without the support of an outsourced marketing agency—to help your...
When the world is going through a crisis, standard sales and marketing actions can seem tone-deaf. Instead of trying to do “business as usual,” use downtime as an opportunity to educate and prepare your sales and marketing teams for future success. Here are three...
Your organization had big plans for your upcoming trade show. Then a crisis put those plans on hold. Whether you were planning to host a trade show or participate in one, that show may be canceled, postponed, or facing an uncertain future. One thing is certain: taking...
Recent Comments