Context
VMware invested additional MDF in some key resellers to incentivize them throughout the year with ongoing lead nurturing efforts to increase pipeline.
Approach
Partner database management AI/Intent data Social account discovery/ads Multitouch campaign
Our client was awarded as the best “sales Support Team” in the Americas region
Results
10 Partners
93 appointments
52
registrations
$2.6MM
in Pipeline (4% over the goal)
ROI
$34 per $1 Invested