PARTNER MARKETING & DIGITAL ACADEMY
Best Demand Center Worldwide 3 years in a row.
More executed Campaigns, more Partners enrolled, and more pipeline.
85% of selected partner (+110)
executing automated Marketing Campaigns through our Concierge Services every Q in the last two years.
+4,500 MQL in 3 years
in 2019 generated through different marketing tactics, creating more Marketing Pipeline for VMware.
LEAD GENERATION AND APPOINTMENT SETTINGS
10
Partners
93
Appointments
52
Registrations
$2.6 MM
in Pipeline (4% over the goal)
ROI
$34 Per
$1 invested
VIP EXPERIENCE
75%
Attendance
44%
Conversion:
5 new deals closed
91%
of participants qualified the experience as:
“Best event of the year”
